Thursday, 19 March 2009

Open Letter re Tourism in Thanet

The national press is full of stories of the re-growth of domestic holidays and the windfall increase in inbound tourism due to the weakness of sterling. When I was a councillor I was unable to generate interest in an overall strategy for the develop­ment of tourism. I cannot remain silent when I see what appears to be a failure in tactical response right now.
I urge councillors and everyone involved in tourism and the provision of tourist and leisure facilities not just to promote their own business interests but to get together to create a joined-up response. In Thanet we have a wonderful tourism product base: superb beaches and a far more clement climate than anywhere in mainland Britain save Torbay. There is a pressing need either to grasp these advantages and enhance them or to sideline them in favour of other “maybe” developments and watch them decline. If we enhance our resource we will also be in a better position to attract business investment.
One main forum exists through which action might be coordinated: Thanet District Council.
Broadstairs, Ramsgate and Margate each has its own small promotional organisation and “fan club”. Each means well but has meagre resources. Together, and in cooperation with various other organisations such as the LVA, KCC, museum trustees etc., a concerted effort could be made both to market Thanet for business and leisure and to ensure sustainable improvement to the product base.
Yes, we are in the middle of a financial crisis. But this has thrown up a raft of opportunities, of which we need to take advantage urgently -- that is to say, before other groups of mutual interest coalesce elsewhere in the UK with the same inten­tion.
I would welcome comments on the above.